Podcast Marketing: The 2020 Definitive Guide (Based On A ... - The Marketing Companion Podcast

Published Dec 24, 20
10 min read

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In truth, it became our main technique for promoting our podcast. Develop a Trello board and set up four Columns: Podcasts, Called, Interested, Scheduled. Add all the podcasts and contact information to the very first column. Compose the email that would sell YOU on yourself. Document some intriguing truths about yourself.

Jot down the important things that you 'd wish to speak with a visitor pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something genuinely special and produces a fascinating topic to discuss. It's what sets me apart from other guests.

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Craft each email particularly for the show and avoid a mass copy and paste task. Also, you don't have to be so god damn expert. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Called. It's likewise a good idea to make it possible for Card Aging, so you can get a graph of how long those cards have actually been being in each column.

Do not follow up a couple of days later on and resemble, "what the fuck, bro?" Offer it a couple of weeks and follow-up with a short e-mail ending with a concern. Who understands? Your e-mail might have wound up in their spam folder, or you had the wrong email address. The goal is the move the cards along the columns and book as numerous interviews as you can consistently.

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Tough but enjoyable The real idea here is to do something nobody has ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up up until this time in the online marketing space, I've developed three different rap videos which you can see here, here, and below.

Nobody saw it although we promoted the hell out of it. I believe that it was a combination of people presuming it would have been shitty and not being amusing enough. The fact is, this video did more for our show than simply about any other form of podcast marketing we attempted.

Both Quartz and The Telegraph wrote about it, bringing very little traffic, however a heap of street cred and link juice (contractor marketing podcast). Not everybody will develop a rap video, however this is a workout of believing outside of the podcasting world to do some smart promotion. Lame If you got some extra money burning a hole in your pocket, go ahead and purchase some Facebook ads.

Nevertheless, they are not worth the effort and are very short-term. I 'd much rather focus on developing material that will reside on the internet permanently and regularly bring me brand-new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We produced a terrific program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum - digital marketing podcast newsletter. He also shared it on his enormously big Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was leverage it for a brief time.

Money Mustache, and for just a few hundred dollars, we had the ability to profit from that a person episode. We attempted it a couple of more times with other guests and didn't get nearly the same reaction. That episode continued to be linked to and discussed on social media without us needing to buy anymore Facebook advertisements.

If you're anything like me, creating program notes for your episodes is the most dreadful job of releasing a podcast. The reality is, you need to take your show keeps in mind just as seriously as you take your program. Treat your program notes like real article that provide legitimate worth and useful links.

I'm not discussing transcripts. Sure, they provide more words for SEO value, but if they are not cleaned up and formatted and provide real worth, then you are squandering your time and money - "jesse carstens" podcast marketing. Compose something brand-new. Turn your episodes into understandable material. Offer links to the things you talk about in your program.

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If you don't want to write program notes, you must work with someone to compose them for you. You can begin by reaching out to your audience due to the fact that they currently listened to your show. Or you can work with a kick-ass freelance writer. They listen, perform extra research, and turn each one of the episode posts into unbelievable SEO bait, assisting to attract more listeners through Google - podcast in hospital marketing.

We looked at what episodes got the most downloads and tried to produce comparable episodes in the future. We also tried various kinds of episodes like Q&A s and determined to see if we ought to continue doing them. It'll set you apart from a lot of other shows and make you most likely to get included since there are workers at iTunes listening.

Use your ears. If it sounds great, then it probably is. Purchase an excellent mic. I recommend the Audio Technica ATR 2100 and an excellent introduction USB mic. If you wish to buckle down, purchase a great USB blending board (I utilize a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode show notes had more than 500 words and some rank really high up on Google bringing us listeners via search. I like this Trick. These are easy to sign up for and worth taking a look at to see if there are opportunities to be talked to. It's also a simple method to discover podcast guests if you're looking for a specialist on a specific subject.

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It's likewise an easy way to find podcast visitors if you're looking for an expert on a specific topic. It works well to speed up growth, however it can result in burn out. We began with producing an episode when a week for the first 8 months. Then in May of 2014, we try out doing a daily episode for the next 31 days and our downloads blew up (recent marketing podcast).

Daily can be extremely good for making cash but I do not recommend it anymore - little known marketing podcast. It's frustrating. I like the concept, but more as a method for unique content as a free gift to individuals who sign up for your email list. Marc Maron produces two-minute video to promote each episode with simply a simple still image.

I will not be doing this, but I'm not against it. Sure, why not. As long as you have creative control over your show. Lame, however simple enough. I would just advise this if you're exceptionally enthusiastic and delight in taking part in Facebook Groups or Forums based upon your topic. I'm not much of a writer and discover a difficult time with this, so for me, it's not worth the agony of writing.

This one is a no-brainer. Most likely will not get you much, but easy sufficient to do as soon as and leave it alone. From experience, I can tell you that Reddit is the only great source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself instead of using the Javascript-heavy ones provided by each social media network.

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If you're not selling something with a direct ROI, avoid this. marketing headlines for real estate podcast episodes. Too costly. I'm not just a fan of paying for fans. There is this notion that the more reviews your podcast has, the greater you are ranked in iTunes. However, there is no proven correlation. In reality, outside studies done by Libsyn (podcast hosting software) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that implies is you should definitely get more evaluations since, in turn, that will assist you get you more subscribers (marketing mind podcast with todd brown). Podcasts like Serial or S-Town succeed since each episode makes you want to listen the next one. The show LOST was infamous for leaving cliffhangers with the pledge that they 'd be dealt with in the next episode, so obviously, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't think he ever heard a single episode (godan marketing podcast). He put his show name in there. I do not truly see the worth in this. Sure, get out of your comfort zone and promote. I wouldn't speak entirely to promote your podcast though.

However speaking with build up your individual brand is an excellent concept, especially if you're paid for it. Yes, leave the podcast studio and meet your fans. This is life-altering and had a profound affect on me as a podcaster. happy yoga marketing podcast 10. If you're trying to build a blog/podcast, you should be collecting emails.

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Provide options. Deal them exclusive content for signing up, like perk episodes or videos. Use Mailchimp. It's free initially. Develop something special for your favorite podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the theme music for The $100 MBA Show and Podcast Movement. This pays off in word-of-mouth promo. App stores are just another directory site. I do not think it's worth the time and money to produce an app to promote a podcast unless you were making money on it. The marketing overlap appears quite low. I think creating an online street group is a brilliant idea.

Create banners they can put up on their own sites. what is podcast marketing. This is easy enough to include your show notes. We did this for all of our episodes but saw very little activity from them. The tweetable text needs to be really great and valuable for this to work. Don't make inside jokes tweetable.

I have actually stated this before and I'll state it once again. Business card is dead. Don't squander the cash. I think it's an excellent concept to hand out cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your show. Always seek to construct brand ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I state go for it. I question anyone has actually ever seen someone using a t-shirt of a podcast and began listening to it. It's an excellent idea to provide t-shirt totally free to your listens to construct a faithful army of word-of-mouth promoters.

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I'm happy you made it through. How do you feel? Are you delighted? Do you have a video game strategy? I understand I'm pumped and prepared to start promoting!. Remember, we're all good friends here. Let's assist each other out and make podcasting even bigger. When we ban together, it helps out everybody. tim ferriss podcast about marketing.

I do not have a shitty list to provide. Just take pleasure in an e-mail every so often. You accept get emails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe at any time.

There are lots of various ways to promote a podcast. Some are fairly simple and don't require a great deal of effort, while some might take a bit more time. I have actually tried to consist of a range of various podcast marketing tactics so that you can choose what makes sense for you.



Contents Sounds easy however new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes). It also implies listeners will instantly down new episodes when they're released. the businesese influencer marketing podcast. Apple Podcasts is the big player but Spotify and Google are rapidly gaining ground as the go-to location where individuals discover and listen to podcasts.

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